About the Project

MedSpa Laboratoires, a renowned French brand specializing in micro-cosmetics since 1965, has long been a leader in the Asian market and is now establishing a foothold in France to reach a discerning clientele. As the Brand Marketing Manager for EMEA, my mission was to design and implement a digital strategy tailored to the French pharmacy market, ensuring the brand’s visibility and resonance with local audiences.

Working remotely, I combined brand marketing expertise with product marketing and communication strategies to position MedSpa as a trusted name in micro-cosmetics for French consumers while maintaining its strong international presence.

Key Achievements

• Brand Strategy Development: Defined the brand tone, vocabulary, and customer persona to ensure consistent and compelling communication across all channels.

• Product Launch Support: Led the launch of new products, including crafting impactful press releases to drive media attention and engagement.

• Packaging Innovation: Collaborated with the Shanghai marketing team to create tailored product descriptions and packaging designs that resonated with French consumers while aligning with global brand standards.

• Pharmacy Visibility: Developed and executed a digital strategy to increase MedSpa’s visibility in French pharmacies, targeting a niche but demanding customer base.

• Market Localization: Successfully adapted global strategies for the French market, ensuring alignment with cultural and consumer preferences.

Key Skills Utilized

• Digital Marketing and Strategy

• Brand Development and Positioning

• Product Marketing and Launch Planning

• Cross-Cultural Collaboration

• Big Picture Thinking and Strategic Vision

• Effective Communication

Why It Matters

MedSpa’s entry into the French market marked a significant milestone for the brand, requiring a strategic balance between its established reputation in Asia and the specific demands of French consumers. My work ensured that the brand’s voice and image resonated with a new audience while maintaining its global standards. By aligning marketing strategies with local insights, I helped MedSpa successfully navigate this transition and build a stronger presence in a competitive market.

Looking Ahead

If your organization is looking to expand into new markets, launch impactful products, or develop a compelling brand strategy, I bring the expertise to create and execute solutions that drive results. Let’s collaborate to take your brand to the next level.