About the Project

Carrefour Banque & Assurance sought to streamline its marketing operations, reduce costs, and enhance the digital marketing skills of its teams. As a Content Coordinator and Digital Marketing Coach, I conducted an in-depth operational audit, optimized existing content for better SEO performance, and delivered hands-on training modules to empower the marketing team.

My mission focused on bridging strategic goals with actionable solutions, enabling the team to improve efficiency, upskill in digital marketing, and achieve better organic visibility for their content.

Key Achievements

• Operational Audit: Performed a comprehensive assessment of the marketing service, identifying strengths, areas for improvement, financial and time inefficiencies, and evaluating third-party providers to recommend cost-saving measures.

• Digital Marketing Training: Designed and delivered five tailored training modules to enhance the team’s proficiency in content management and digital marketing strategies.

• SEO Optimization: Revisited and rewrote existing SEO content, updated articles, and optimized layouts, achieving higher search engine rankings for key articles. This included moving articles previously ranked on pages 2 and 3 to page 1 of search results.

• Content Strategy Development: Provided actionable recommendations for creating and managing content to align with Carrefour Assurance’s business objectives.

Key Skills Utilized

• Operational Audits and Process Optimization

• Digital Marketing Training and Coaching

• SEO Content Optimization and Strategy

• Team Empowerment and Knowledge Sharing

• Communication and Stakeholder Management

Why It Matters

The project delivered long-term value by reducing marketing costs, enhancing the skill set of the internal team, and improving the organic performance of Carrefour Assurance’s digital content. These initiatives contributed to a more efficient and self-sufficient marketing service, enabling the team to execute impactful strategies without heavy reliance on external resources.

Looking Ahead

If your business seeks to streamline marketing operations, upskill internal teams, or optimize SEO performance, I bring the expertise and proven methods to help you achieve these goals. Let’s collaborate to create impactful solutions tailored to your needs.