About the Project

Clarins, a global leader in skincare and cosmetics, aimed to engage its most loyal customers during the holiday season with a unique storytelling campaign inspired by the charm of wooden toys. The project also included the launch of a new mascara for the New Year, blending tradition with modern beauty innovation.

As a Content Marketing and Email Marketing Consultant, I developed and executed strategies to deliver a cohesive, value-driven campaign that resonated with Clarins' audience, driving engagement and sales during these key moments.

Key Achievements

• Brand Marketing: Led brainstorming sessions to define the values and objectives of Clarins’ 'Noël' campaign, aligning it with the brand’s heritage and customer expectations.

• Email Marketing: Designed and executed an A/B testing strategy for email campaigns, optimizing CTAs and improving open and click-through rates.

• Product Launch Support: Crafted impactful messaging and communication strategies for the mascara launch, emphasizing its unique benefits and aligning it with the festive theme.

• Storytelling Development: Created a compelling storyline that wove together the worlds of cosmetics and wooden toys, evoking nostalgia and emotional connection with the audience.

Key Skills Utilized

• Content Marketing Strategy

• Email Marketing and A/B Testing

• Brand Storytelling and Positioning

• Product Launch Communication

• Creative Brainstorming and Campaign Development

Why It Matters

Clarins’ holiday and New Year campaigns required a delicate balance of creativity and strategy to stand out during a highly competitive season. My contributions ensured that the campaigns not only resonated with loyal customers but also reinforced Clarins’ brand values, creating an emotional connection that drove engagement and loyalty.

Looking Ahead

If your brand seeks to craft engaging campaigns, optimize email marketing performance, or build a compelling narrative that connects with your audience, I bring the expertise and creativity to make it happen. Let’s collaborate to transform your vision into results-driven strategies.