About the Project

As PMO, I spearheaded the development and successful pilot launch of Royal Canin's Content Studio, a groundbreaking initiative aimed at creating impactful, audience-first content on a global scale. This strategic project was executed in partnership with Dentsu Creative, focusing on streamlining workflows, optimizing processes, and ensuring seamless collaboration across teams.

The Content Studio was built to support Royal Canin's mission of delivering tailored, high-quality content, setting a new benchmark for excellence in the pet care industry. I played a key role in both strategic planning and operational execution, ensuring every aspect of the studio was designed to deliver results.

Key Achievements

• Strategic Development: Designed and implemented a comprehensive operating model and governance framework to establish the Content Studio's foundation.

• Process Optimization: Streamlined workflows to enhance efficiency, reduce bottlenecks, and ensure timely delivery of assets.

• SEO Integration: Collaborated with SEO experts to ensure that content strategies aligned with audience needs and enhanced visibility across digital platforms.

• Cross-Functional Leadership: Aligned teams from the Content Studio and Content Factory to foster collaboration and improve project outcomes.

• KPI Alignment: Developed clear performance indicators to measure the impact of content initiatives and ensure alignment with business goals.

• Remote Execution: Successfully managed the entire project remotely for one year, demonstrating adaptability and effective virtual collaboration.

Key Skills Utilized

• Project Management & Process Optimization

• Cross-Functional Leadership

• Strategic Partnerships

• KPI Definition and Tracking

Why It Matters

The creation of the Content Studio marked a pivotal moment for Royal Canin, enabling the brand to scale its content efforts globally while maintaining high-quality standards. By aligning the needs of diverse teams and introducing efficient workflows, the studio became a model for other content-driven organizations within Mars Inc.

Looking Ahead

If you're seeking a consultant who blends strategic vision with hands-on execution, I bring the expertise to develop and optimize content operations tailored to your brand's goals. Let’s collaborate to create solutions that drive impact and success.